Digital marketing refers to the use of the internet

Digital marketing refers to the use of the internet, social media platforms, search engines, websites, and other digital technologies to promote products, services, or brands. It has revolutionized the way businesses connect with customers, offering more targeted and personalized approaches compared to traditional marketing methods. Key components of digital marketing include Search Engine Optimization (SEO), content marketing, email marketing, social media marketing, and paid advertising such as pay-per-click (PPC). SEO aims to improve a website's visibility in search engine results, while content marketing involves creating valuable, relevant content to engage and educate consumers. Social media marketing focuses on leveraging platforms like Facebook, Instagram, and Twitter to interact with a brand’s audience, while email marketing keeps customers informed and engaged through newsletters or promotional offers.

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